Reputation management is the practice of taking care of your web presence and engaging in conversations about your brand and services. Instead of passively allowing people to post negative feedback and derogatory social media messages, the brand does have the ability to step in and fix the customer services and assistance situation.
There is a range of online reputation management (ORM) techniques that you can use for your business. Here are three main strategies and explanations for why they’re so effective.
SEO REPUTATION MANAGEMENT
For SEO reputation management, the Seo agencies usually consider how the brand performs in Google’s SERPs (search engine results pages). When someone searches for your brand name, is your main site the first thing that comes up? Are there any inspiring reviews or comments that showcase your company name and improve your customers’ trustworthiness towards your brand image?
However, there are occasions when search results are not as flattering. There may be a critical news article that scores high on your brand name. Your competitors may try to rank for your keywords as well.
The agency you’ll hire will build a content marketing strategy to boost the rankings of your brand and related searches in your business. This method would include generating blog posts with focused anchor text as well as developing links to high-level websites. While these companies cannot guarantee that a particular piece of content would rank first on Google, however, they will work to ensure that most of the results are related to the relevant and accurate facts about the company.
Reputation Management for Online Reviews
Your online reputation goes beyond search engine results. There seem to be a lot of sites outside of Google where people can post negative feedback and opinions about your brand. For eg, Yelp is a key determinant of any business traffic. Potential customers read the feedback before determining whether or not to choose a business. A few poor reviews can lower your overall star rating and drive potential customers to stay away. Many small companies have lost their opportunity for earnings due to negative reviews.
ORM attempt to repair this negative stuff. Employees can search the site for online feedback and react to both negative and positive reviews. By listening to negative feedback, businesses get an opportunity to fix the issues that other customers may have faced and can also overcome any conflicts they may have. This is vital to keep the retention rates high, because customers are going to come back to your company. Responding to both positive and negative feedback by your customers inevitably leads to the popularity and reveals that the brand is deeply involved in social listening and gives value to its customers and support them.
SOCIAL MEDIA REPUTATION MANAGEMENT
Social media is yet another platform for online reputation management opportunities. If your clients had a negative encounter with your small company, they may share it on their social media profiles.
This will influence businesses on platforms like Facebook, Twitter and Instagram. Teams can find social media pages that write about your brand and connect with these customers or users via social ORM. This ORM is best accomplished by a social media firm or a comprehensive digital marketing agency.
The truth is, folks are likely to talk about your company online, whether they’re publishing Google reviews or posting their social media interaction. ORM helps brands to respond to what they say and to respond to messages. It also provides a small business opportunity to share its side of the story.
Reputation management is a long-term procedure. Instead of waiting for all the offensive material to be deleted from the site overnight, concentrate on selling your small business in a constructive manner and find the right ways to address the problems that your consumers have. This will encourage you to control your proactive ORM online narration and helps to boost your business revenue.
For more related posts