From our blog

ChatGPT can get information about a business wrong by repeating an outdated claim, confusing it with another company, misrepresenting a service, citing an unreliable source or producing a plausible answer with no reliable basis. The most effective response is rarely …

To correct inaccurate information about your business in AI search, first identify the source of the error, then address it at the most effective level: the original publisher or platform, the search engine’s index, and the wider body of authoritative …

An AI reputation crisis can be improved, but it rarely has a single fix. The effective response is to identify the source material influencing AI answers, assess whether that material can be removed or de-indexed, and strengthen the accurate, authoritative …

Yes. ChatGPT can surface old negative news about a person or business, particularly when it uses web search, retrieves information from third-party sources or has access to widely published material about the subject. An old article does not need to …

Negative news can affect what ChatGPT says about a person, company or organisation when the material is available in sources that an AI system has learned from, retrieves during a web-enabled search, or treats as corroborating evidence. The effect is …

Reputation signals influence AI search results because AI-powered search systems rely on trusted, relevant and corroborated information to decide which sources, entities and claims to surface. A business or individual with a clear, credible and consistently represented online presence is …

Yes, online reviews can influence AI search recommendations, but rarely in the simple “more five-star reviews equals more AI visibility” way that many businesses assume. AI-powered search systems may draw on review platforms, local listings, publisher content, websites and other …

Yes. A well-managed Google Business Profile can affect AI search visibility, especially for local, service-led and brand-specific queries. It is not a direct ranking switch for Google AI Overviews, ChatGPT, Gemini or Perplexity, and no business can guarantee that its …

Businesses can improve their chances of appearing in ChatGPT local business recommendations by making their identity, location, services, reputation and evidence of local relevance clear across trusted online sources. That means more than adding “best in [town]” to a website. …

Local AI search optimization is the process of making it easier for AI-powered search systems to understand what a business does, where it operates, why it is credible and when it is a suitable recommendation for a user’s question. It …