Reputation Management is often seen as a response to something online – whether that be negative or positive. Your company may be dealing with criticism and inflammatory comments or your brand may be overwhelmed by feedback on a product. Using a Reputation Management company to help navigate the right paths is so important – both to shape the conversation as well as give you the opportunity to deal with what can be an overwhelming time for your business.
Reputation management has to be a part of regular brand maintenance instead of a reaction to attack. We strongly feel that being proactive strengthens your brand and creates a buffer which will protect you from any future issues.
If you have spent time building up a history of responsible and credible content online then that will act as a cushion which will protect your business; should you experience any negative commentary or criticism.
What is credible content?
We consider it to be quality content that is relevant, up to date and on point. It should be on a range of platforms and shine a light on your business and its achievements. As we all know content is king and this applies not only to SEO but to protecting your reputation now and in the future.
Outdated and irrelevant information on company profiles not only looks dated but it is a waste of an opportunity as you are not making the most of an important element to your business image. This is particularly true as you are in control of it – anything that is in your control as a business is critical in terms of your reputation.
Brand maintenance is exactly this – pruning and evolving your website, online profiles and social media on a regular basis in order to sustain a relevant company image and solidify your online presence.
The world is constantly evolving and it is important for a business to adapt and develop with it. An emotional connection between customers and businesses is more important today than ever before. Being able to grow and strengthen that through regular online connection is a fundamental part of reputation management and brand maintenance.
As a business owner it can be overwhelming to manage your business in these uncertain times, let alone manage your online assets and image. If you are looking to improve your website, brand image or need help dealing with a reputation issue, please get in touch with us at Reputation Ace on 0800 088 5506 and we would be happy to discuss in more detail.