🌐 How to Delete a Fake Trustpilot Review Left by a Competitor in the UK
A false Trustpilot review can severely damage your business reputation—especially when it’s left by a competitor trying to undermine your credibility. Fake reviews can mislead potential customers, reduce trust, and even impact your revenue. If you’ve been targeted with a fraudulent Trustpilot review, there are steps you can take to get it removed legally and efficiently.
At Reputation Ace, we specialise in Trustpilot review removal and online reputation protection. Here’s how you can challenge a fake review and maintain a trustworthy online presence.
🚫 How to Identify a Fake Trustpilot Review from a Competitor
Not all negative reviews are fake, but competitor sabotage is a growing issue. Here are signs that a Trustpilot review might be fraudulent:
🔒 No Record of the Customer – The reviewer was never a real client.
👁️ Anonymous or Generic Profile – Fake accounts often lack personal details.
🌐 Multiple Negative Reviews – The same user leaves bad reviews for similar businesses.
💥 Suspicious Language – Exaggerated claims or industry jargon designed to harm.
💭 Sudden Surge of Negative Reviews – A spike in bad reviews may indicate a smear campaign.
If you suspect a competitor has left a fake review, it’s essential to act fast.
🔧 How to Remove a Fake Trustpilot Review Step-by-Step
✅ Step 1: Flag the Review on Trustpilot
Trustpilot allows businesses to report reviews that violate its user guidelines. To do this:
1️⃣ Log into your Trustpilot Business Account
2️⃣ Locate the fake review
3️⃣ Click ‘Report’ or ‘Flag’
4️⃣ Select the appropriate violation (e.g., fake, defamatory, or spam)
5️⃣ Submit your complaint and provide evidence
Trustpilot typically reviews flagged content within a few days.
🌍 Step 2: Request Reviewer Verification
If the reviewer was never a real customer, you can request proof of purchase. Trustpilot requires reviewers to verify transactions when challenged.
📅 If they fail to prove their claim within 3 days, Trustpilot will remove the review.
✉ Step 3: Respond Professionally to Minimise Damage
While you wait for Trustpilot’s decision, a well-worded professional response can limit the impact of a false review.
Example response:
📢 “We take customer feedback seriously, but we have no record of this transaction. Please contact us so we can address your concerns.”
This reassures genuine customers that the review is suspicious.
⚡ Step 4: Escalate the Complaint if Necessary
If Trustpilot doesn’t remove the review after your initial report, you can escalate the complaint by:
✔️ Submitting additional evidence proving the review is fraudulent
✔️ Contacting Trustpilot’s compliance team directly
✔️ Referencing legal violations (e.g., defamation laws, GDPR breaches)
At Reputation Ace, we handle this entire escalation process to ensure a higher success rate for review removal.
💎 Step 5: Use SEO & Reputation Management to Suppress Fake Reviews
If a bad review cannot be removed, we use advanced SEO suppression techniques to push it down in search results. This ensures that genuine 5-star reviews outrank the fake ones.
📈 Encouraging Real Customers to Leave Positive Reviews
🌟 Boosting Your Trustpilot Star Rating
📝 Publishing SEO-Optimised Content to Push Down Fake Reviews
This helps to restore trust and protect your business reputation.
🎉 How Reputation Ace Can Help
At Reputation Ace, we provide expert Trustpilot review removal services to protect businesses from competitor sabotage and fake reviews.
🛠 Our Services Include:
📢 Trustpilot Review Disputes & Removals
🛡 Legal-Based Review Removals
🔄 SEO Suppression for Negative Reviews
🔎 Reputation Monitoring & Protection
If you need help removing a fake Trustpilot review, get in touch today.
📞 Call us now: 0800 088 5506
📧 Email us: info@reputationace.co.uk
🌐 Visit us: Reputation Ace