Getting a high ranking with Google is how most people evaluate the success of their digital marketing efforts, but Alexa’s ranking is equally significant. Some SEO experts claim that Alexa rank is just as relevant as Google rankings for websites aiming to draw more visitors and improve conversions.
Knowing your Alexa Rank site could help you optimise your website to drive more sales conversions and more traffic. No doubt it is a popular ranking system that lists millions of sites in reputation and It is assessed by looking at the approximate average daily new users and the sum of page views of the website in the last 3 months.
In this post, I’ve described all you need to understand about the Alexa ranking system. Let’s dive in:
What’s Alexa Rank?
Alexa’s ranking system was put in place by Alexa.com, a part of Amazon.com. Alexa’s website rank indicates how famous the website is compared to other sites.
The Alexa Analytics Platform audits the number of visitors to websites and makes the findings available. Alexa traffic rankings choose a basic algorithm to measure the sum of customer traffic for those that have set up the Alexa toolbar. As per its website, Alexa has stored details on the online browsing activity of more than 300 million Internet sites.
Criteria such as reach and page view are taken into consideration when measuring traffic. Reach relates to the number of people who access a given site in one day. As the title suggests, a page view is the number of times that users view a website. Remember that one person who uses the same page several times in a single day would only be counted as one.
Improving the Alexa Ranking Key Tips (5 Key Tips):
Improving your Alexa Rank may seem a little confusing, because of the manner it’s measured. However, using tried and tested Search Engine Optimization (SEO) techniques is one way to boost your score. Have a look at how you can explicitly apply it to your site.
1. Build Quality Content
This may sound like a no-brainer, but somehow Alexa’s blog suggests that you take a careful look at the performance of your content on your site. Since WordPress makes it easier to build content on the web, it’s safe to assume that copying the themes of your site would not be entirely unique.
As such, setting up your site as the subject authority will translate directly into lowering your Alexa score. The more reliable and engaging your followers find your material, the more inclined they will be to make your blog their regular stop or share your content with others regularly.
Although writing ‘healthy’ content may seem like a complicated task, there are a few metrics you can use to assess the quality of your content. Holding eyes on your Google results is one way to ensure that your content is more likely to get a better Alexa Rating.
In particular, there are several WordPress plugins that are intended to boost the content value of your website. Yoast SEO, Rank Math are some examples of this.
2. Have a solid internal links
Establishing confidence and legitimacy on your website are two key factors in Google’s algorithm – will also have an effect on your Alexa score. That’s because the more prominent you are in Google Results, the more probable you are to click on your content.
One way to enhance this situation is to find the right balance with the links in your content. Internal links can be almost as essential as backlinks to the site, each demonstrating the connection and importance of various sites. Guest blogs, if you can place them on the correct websites, are yet another way to highlight the legitimacy of your blog on the topic.
However, overuse of links can be detrimental. If you oversaturate your content with links, this will weaken your SEO and ranking.
3. Get the Alexa Rank Certification
Certifying the Alexa Rank is another approach not only to maintain constant progress in rank, but also to give better precise data for Alexa’s calculations. However this strategy needs an investment in the Alexa programme.
Alexa provides plans for a number of seo marketing techniques, and you can also buy the Certified Alexa Rank as a choice. The price is dependent on your average monthly web traffic, beginning at $19.99 per month. This functions in the same manner as adding a Google Analytics code snippet on your site. You will receive a snippet of custom code from Alexa that will be used on all of your website sites. This covers any Accelerated Mobile Pages (AMPs) that you might have.
If you have enabled the code, Alexa will be able to search your websites carefully to ensure that all traffic on your site is counted. When Alexa is happy, the measurements will be approved and you will determine which elements of your Alexa Rank results you may like to make public.
Some other tactics to gey higher ranking in Alexa are:
- Track Your Competitors
- Promote the Alexa Toolbar
- Keep Your website smart with the help of some SEO professionals
Conclusion:
It’s true to assume that Alexa rankings are an essential part of measuring SEO success on the website. However it can not be used as the main traffic control method, because the reports can be subjective and erroneous.
Instead of totally dismissing the Alexa rating system, we recommend that you use it as a supplementary tool to improve your SEO strategy. Higher Alexa ranking will help you boost your site’s reputation and produce more sales.
If you’ve more questions about Alexa rankings or how they are important to your site, please feel free to ask us!
Call free on 0800 088 5506
