Online Reputation Management in Crisis Recovery
When a PR crisis occurs, negative news can spread rapidly across search engines and social media. Online reputation management (ORM) plays a crucial role in controlling the damage and rebuilding trust.
How a Crisis Can Affect Your Reputation
✅ Loss of Customer Trust – Consumers avoid businesses with bad press.
✅ Decreased Revenue – Negative search results impact sales and partnerships.
✅ Long-Term SEO Damage – Google ranks negative news highly, keeping it visible.
Steps to Recover Your Reputation After a Crisis
1. Identify the Source of the Negative Content
- Search your business or personal name on Google to see what ranks negatively.
- Use Google Alerts to monitor new mentions.
2. Remove or Suppress Negative Content
- Request takedowns from journalists, websites, or legal action if defamation applies.
- If removal isn’t possible, use SEO tactics to suppress harmful content.
3. Publish Positive Press & SEO-Optimised Content
- Release press statements addressing concerns.
- Publish thought leadership blogs, case studies, and industry news.
4. Increase Engagement on Social Media
- Share positive news updates to shift public perception.
- Respond professionally to negative feedback.
5. Monitor & Maintain Your Online Reputation
- Regularly update SEO strategies to keep positive content ranking.
- Use ORM services for ongoing brand protection.
How Reputation Ace Can Help
We handle reputation crises, remove bad press, and rebuild positive brand images.
📞 Call: 0800 088 5506
📧 Email: info@reputationace.co.uk
🌍 Visit: reputationace.co.uk