An example of a big brand that has survived a reputation crisis is Nike. In the 1990s, Nike faced criticism and boycotts over reports that its products were being produced in sweatshops, where workers were subjected to poor working conditions and low wages.
To address these concerns, Nike implemented a number of changes, including establishing a code of conduct for its factories and increasing transparency by publicly disclosing information about its factories and their working conditions. The company also worked with organizations like the Fair Labor Association and the World Bank to improve conditions in its factories.
As a result of these efforts, Nike was able to repair its reputation and regain the trust of consumers. The company’s response to the crisis serves as an example of how a company can take proactive steps to address and resolve a reputation crisis.
One more example of a big brand that has survived a reputation crisis is Toyota. In 2010, the company faced a crisis when it recalled millions of vehicles due to problems with acceleration and braking. The recalls damaged Toyota’s reputation for reliability and safety, and the company faced significant financial losses as a result.
To address the crisis, Toyota implemented a number of changes, including improving quality control measures, increasing transparency, and offering compensation to affected customers. The company also worked with government regulators and industry groups to address the issues and prevent similar problems from occurring in the future.
As a result of these efforts, Toyota was able to repair its reputation and regain the trust of consumers. The company’s response to the crisis serves as an example of how a company can take proactive steps to address and resolve a reputation crisis.