With the changes to the economic landscape in 2020, more retail businesses have been forced to make the jump to being online in order to survive. With that, competition has increased more than ever and there has never been so many businesses online. This means that your reputation as a business has never been more important.
Potential customers have a huge range of choice now and more than 90% of people do read reviews before purchasing and say it affects their buying decisions. Sites like Yelp, Google Maps and TripAdvisor allow customers to give advice and share information to other people and it is easier than ever before. This influence on purchasing decisions is massive – if your reputation and reviews online look great then it is highly likely that your business will reap the benefits. Conversely, if your business has some bad reviews or negative press, it is highly likely that consumers will shop elsewhere.
If you are a new retail business online it can be tricky to get customers to trust in you as they want to see reviews and history first. Building up some positive press and a social media following is critical in solidifying your position in the online retail space.
It is important to know your market – where are your target market online? Do they hang out on Instagram or are they on Facebook? What will they be searching for on Google to find you? Are you offering a local or national service? Our specific SEO campaigns ensure we focus on how to not only be found online but more importantly, be found by your target audience.
If you are a new retail business and are looking for a website or need help with social media, our experienced team can help! Or if you are an existing business with a reputation management issue such as negative reviews or damaging social media chat we can help repair the situation.
Contact us on 0800 088 5506 for a free, confidential quote or use our form below!
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