Building Your Brand on Facebook in 2021
As we hit the end of 2020, we may look back on what has been an uncertain and tumultuous year it was. For all of us, the ‘new normal’ has become a rapid transition towards a more digital environment. Socializing, networking, learning, training do it all online in a manner that would have been impossible just a year before.
So what kind of things have we learned? And what direction will brands take forth to restart growth, creativity and innovation in 2021?
Do you know that there are actually 2.4 billion regular users on Facebook every month, making it the most common social networking site in the universe? Moreover, more than 220 million consumers in the United States alone are projected to grow to an approximate 223.2 million by 2023.
As far as companies are concerned, about 2 out of every 3 Facebook users check the nearby company Facebook page at least once per month, with 42 per cent of advertisers claiming that this social media platform is vital to their company’s brand overall growth.
Do you know that there are actually 2.4 billion regular users on Facebook every month, making it the most common social networking site in the universe? Moreover, more than 220 million consumers in the United States alone are projected to grow to an approximate 223.2 million by 2023.
As far as companies are concerned, about 2 out of every 3 Facebook users check the nearby company Facebook page at least once per month, with 42 per cent of advertisers claiming that this social media platform is vital to their company’s brand overall growth.
But how do you make sure that you strive to promote your brand on this famous social networking platform rather than undermining it in 2021? Keep reading in order to find out, below are some tactics:
- Focus on video content
Video streaming, and especially social video, has never been more prevalent, with 90 per cent of customers seeking to see more video content from their favourite artists and brands. Specifically, with respect to Facebook, this social networking website saw a huge 258 per cent rise in advertised video views from 2016 to 2017, with this number only allowed to begin to increase over the next few years.
Social videos are especially useful to recruit and connect with Generation Z and Millennials, a powerful and increasing audience that you’ll have to engage if you’re planning to succeed in 2021 and beyond.
- Be consistent
If you really want to build a solid profile on Facebook, you have to make sure that you’re compatible on your Facebook business page. In addition to concentrating on extremely entertaining and immersive social videos, you will need to publish daily and high-quality written content that contains information such as:
- Updates about your brand
- Exclusive Deals
- Contests:
- News of the company
- News from industry
- Encourage Feedback
As per Facebook, one in five of their users is using their website to make suggestions and feedback. This equates to just under 1 billion users on Facebook searching for a company.
It is also evident that if you want to build your brand and reputation on Facebook, you ought to make sure that you allow Facebook ratings so that most of these millions of people can review your company and read feedback from your former customers.
It’s the ultimate word of mouth! Of course, you will need to guarantee that your user experience is up to the mark and that you cope with any concerns or mistakes in a consistent and timely way, but allowing Facebook reviews is an undeniably powerful reputation-management technique that you can use in 2021 and beyond.
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