It seems like an obvious answer, but when you really think about it, what is it? It can mean a lot of different things to different people. Is it word of mouth recommendations or great online reviews? Sometimes it is just a positive feeling – a sort of personal relationship with a business or brand. However, there are some staple things that tend to remain the same for everyone and this is what we want to discuss in this post.
Who do you think about when you think ‘good reputation’?
Is it a well known brand? Or something much more local to you? A lot of the time it is often a local ‘thing’ either business or person, as you know them or know OF them well enough to say they have a good reputation. You may have heard a recommendation from a friend or seen a positive article about them in a local paper. A smaller community often knows one another and this can be priceless for small businesses who rely on word of mouth recommendations.
We can think of a few areas that consumers see and decide if you have a good reputation:
- a positive online image which can encompass a website and social media
- a real life following on social channels such as Twitter, Facebook and Instagram
- real interaction online between the business and followers
- either positive press articles and/or no negative ones
- easily found contact information online
- real positive reviews and discussion about products or services
- positive newspaper articles – either local or national
- real recommendations either from friends or trusted followers online
- a sense of trust between the business and consumers
As a Reputation Management Company we work on all of these areas with our clients. Some of them are tangible – such as the website and social engagement and reviews – and these areas are the building blocks of a positive reputation and successful business. These key features are critical to ensuring that you have a great chance at succeeding online at not only establishing or growing a business but also ensuring that the less tangible goals – such as securing a sense of trust between you and your audience is absolutely achievable.
For help in building your business or repairing your online reputation, please give us a call on 0800 088 5506 and you can find out how we can help you achieve your online goals today.