Sentiment analysis is the process of analysing text to determine the sentiment or emotional tone of the writer. It is a critical tool for companies looking to understand their customers and track their online reputation. While traditional methods of sentiment …
5 Ways Surveys Build Your Brand Reputation Online
1. Market Intelligence Surveys provide valuable information on the size and growth of the market you are operating in, as well as customer preferences and buying habits. This information can help you make informed decisions about your business strategy and …
The Future of eCommerce: Trends and Predictions
eCommerce has come a long way since its inception and continues to evolve at a rapid pace. With technology advancements and changing consumer behaviors, it is essential for businesses to stay ahead of the curve and understand the future trends …
The Rise of Chatbots in Customer Service and Marketing
Introduction Chatbots are rapidly gaining popularity as a tool for providing customer service and supporting marketing efforts. With the increasing capabilities of artificial intelligence (AI) and natural language processing (NLP), chatbots are able to offer users a personalized, real-time communication …
Artificial Intelligence and Machine Learning in Marketing
Introduction Artificial intelligence (AI) and machine learning (ML) are two of the most disruptive technologies to emerge in recent years, and they are having a profound impact on the world of marketing. With the ability to process vast amounts of …
5 Key Steps to Ensure Success in Your Digital PR Campaign
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a successful campaign. In this session, we outline the five key steps to take to …
The Effect on AI on Reputation Management
AI affect on reputation management Artificial intelligence (AI) can have a significant impact on reputation management, both for individuals and for businesses. Here are a few ways in which AI can be used in this context: Social media monitoring: AI …
Building Brand in the Metaverse… how to make moves and get ahead
The metaverse is a virtual world that exists online, and building a brand within it can be a challenging but rewarding endeavor. Here are a few strategies that you may consider to make moves and get ahead in the metaverse: …
The state of voice search in 2023. How this industry is developing and how it will work in the metaverse
In 2023, the use of voice search is expected to continue to grow and evolve. With the increasing popularity of smart speakers and other voice-enabled devices, more and more people are using voice commands to search the internet and interact …
Using TikTok for reputation management in 2023
TikTok is a social media platform that has gained popularity in recent years for its short-form, 15-second videos. The platform is popular among a younger audience and has become a hot spot for viral content and trends. As a result, …