What is a post creative strategist (PCS)? A post creative strategist, or PCS, is a professional who specializes in creating and implementing strategies for marketing and advertising campaigns. The role of a PCS involves researching and analyzing target audiences, developing …
Need a Clip Agency for video creative?
A clip agency is a company that sells stock video footage, which can be licensed and used by customers for various purposes, such as in marketing materials, advertisements, and online content. Short videos can be an effective marketing tool because …
Top link building tips to rank your business in Google in 2023
Link building is the process of acquiring backlinks (also known as “inbound links”) from other websites to your own. These links act as votes of confidence from external sources, signaling to search engines that your content is valuable and worthy …
What is brand reputation management?
Brand reputation management is the process of managing and improving the reputation of a brand. It involves actively monitoring and addressing any negative perceptions or feedback about the brand, and working to improve the overall image and perception of the …
3 tips to build your online brand presence in 2023
Define your brand: Before you start building your online brand presence, it’s important to have a clear understanding of your brand. This includes your brand’s mission, values, and target audience. Having a clear brand identity will help guide your online …
Improving your business’s image online
Improving your business’s image can be a challenging but rewarding process. Here are some steps you can take to improve your business’s image: Identify any areas where your business may have a negative image and address them head-on. This could …
Building Brand in the Metaverse… how to make moves and get ahead
The metaverse is a virtual world that exists online, and building a brand within it can be a challenging but rewarding endeavor. Here are a few strategies that you may consider to make moves and get ahead in the metaverse: …
Blockchain & Reputation Management
Blockchain is a digital, decentralized, distributed ledger that is used to record transactions across a network of computers. It allows multiple parties to record and verify transactions without the need for a central authority. Each block in the chain contains …
The “Wet Floor” Sign Mishap: A Lesson in Social Media and Reputation Management
In 2015, a photo of a wet floor sign in a department store went viral after it was placed in such a way that it appeared that the stick figure on the sign was urinating on the floor. The incident …
Some Fun Facts about Reputation
Sure! Here are a few fun facts about reputation: Reputation is a subjective concept that can vary significantly from person to person. What one person considers to be a good reputation may not be the same as what another person …