AI search engines mention competitors but not you because they do not simply list the businesses with the best websites. Systems such as Google AI Overviews, ChatGPT, Gemini and Perplexity assemble answers from sources they judge to be relevant, credible, …
How to Optimise Your Website for ChatGPT and AI Search
To optimise a website for ChatGPT and AI search, create clear, accurate and genuinely useful pages that establish who you are, what you do and why your information is reliable. Technical accessibility still matters, but AI-powered search systems also need …
AEO vs SEO vs GEO: What Businesses Need to Know
AEO vs SEO vs GEO is not a choice between three unrelated marketing tactics. SEO helps pages rank in conventional search results; AEO helps content answer questions clearly enough to be selected by answer engines; GEO focuses on making a …
What Is Generative Engine Optimisation (GEO) and Does Your Business Need It?
Generative engine optimisation (GEO) is the practice of improving how clearly, accurately and usefully a business, person or organisation is represented in AI-powered search and answer tools. In the UK, GEO is becoming relevant because people increasingly ask ChatGPT, Google …
How to Make Your Company Easier for AI Search Engines to Understand
Improving company visibility AI search engines starts with making your business easy to identify, verify and describe. Google AI Overviews, ChatGPT, Gemini and Perplexity need to understand exactly who your company is, what it does, where it operates, which claims …
How to Build Brand Authority for AI Search
Building brand authority for AI search means making it easier for Google AI Overviews, ChatGPT, Gemini, Perplexity and other answer engines to identify who your business is, what it is known for and which sources support those conclusions. It is …
Can You Influence What ChatGPT Says About Your Business?
Yes, you can influence what ChatGPT says about your business, but you cannot directly control its answers or force it to present a preferred message. ChatGPT and other AI-powered search tools form responses from the information they can access, retrieve …
How Does ChatGPT Decide Which Businesses to Mention?
ChatGPT does not maintain a simple, fixed directory of “approved” businesses. When it mentions a company, the answer may be shaped by the model’s learned knowledge, information retrieved from the web, the wording and context of the user’s question, the …
AI Reputation Management: Protecting Your Brand in ChatGPT and Google AI
AI reputation management is the process of monitoring, protecting and improving how a person, business or organisation is represented by AI-powered search tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity. It combines established online reputation management methods, including …
How to Improve Your Company’s Visibility in AI Search
To improve company visibility in AI search, make it easy for search engines and AI systems to understand exactly who your business is, what it does, why it is credible and which sources corroborate that information. This requires more than …