From our blog

AI search engines find and cite sources by combining search indexes, live web retrieval, language-model reasoning and source-selection systems. A citation is not simply a reward for ranking well in Google: it is usually chosen because a specific page appears …

ChatGPT does not maintain a fixed directory of “approved” businesses or rank companies in the same way that Google Search ranks web pages. Instead, how ChatGPT chooses businesses to mention depends on the user’s question, the version and features being …

AI search reputation management is changing the way people discover, assess and discuss businesses, professionals and public-facing individuals online. Traditional search results still matter, but Google AI Overviews, ChatGPT, Gemini and Perplexity can now summarise information, compare sources and present …

GEO vs AEO vs SEO is not a choice between three competing tactics. SEO improves visibility in conventional search results; AEO helps content answer specific questions clearly; GEO helps organisations make their information more understandable, credible and usable in generative …

Generative engine optimization (GEO) is the practice of making a business, person, product or organisation easier for AI-powered search systems to understand, retrieve and accurately represent in their answers. It combines sound SEO, authoritative content, clear entity information, credible third-party …

Answer engine optimization (AEO) is the practice of making a website, brand and its information easier for AI-powered search tools and answer engines to understand, retrieve, trust and use when answering a person’s question. It builds on conventional SEO, but …

AEO vs SEO: what is the difference? SEO helps pages rank and earn traffic in traditional search results. AEO, or Answer Engine Optimisation, helps information become understandable, retrievable and potentially useful in direct answers generated by systems such as Google …

ChatGPT SEO is the practice of making a business, person, product or organisation easier for ChatGPT and other AI-powered search tools to understand, retrieve and accurately describe. It is not a separate replacement for conventional SEO. It builds on strong …

To optimise a website for AI search, make it easy for search engines and answer systems to identify who you are, what you know, which claims you can support and which pages provide the best answer to a specific question. …

To get your website cited by ChatGPT, create genuinely useful, accessible and verifiable content that clearly answers a specific question, establishes who is responsible for the information and is supported by a credible wider web presence. ChatGPT does not operate …