The Past Shouldn’t Be a Sentence — But Google Keeps Digging It Up
You moved on. You changed jobs, improved your life, maybe even cleared your name. But when someone Googles you — that same old article appears like a ghost. One incident, years ago, still sitting on page one like it just happened.
At Reputation Ace, we specialise in removing or suppressing outdated news articles that are sabotaging your life. Whether it’s a local scandal, a legal issue, or a public mistake, we know how to make it vanish — or at least become invisible to the people who matter.
Why Does Outdated News Still Rank So High on Google?
Search engines are built for clicks, not context. If a five-year-old article still gets attention, Google assumes it’s relevant — even if it’s damaging and no longer accurate. Worse, many of these articles sit on high-authority domains like:
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The BBC
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The Guardian
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Local news sites with strong domain trust
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Syndicated platforms like MSN or Yahoo News
That makes them hard to beat — unless you know how.
Here’s Exactly What We Do to Fix It
1. Legal Takedown Requests for “No Longer Relevant” Content
Under the UK’s version of GDPR and the “Right to Erasure,” you have a legal right to request content be taken down if it’s:
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Inaccurate
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Irrelevant based on time passed
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Excessive and still causing harm
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Not in the public interest
We write and file these formal requests on your behalf, using exact language and legal precedent that gets results.
2. Escalation to Google for De-Indexing
If the site won’t remove the article, we go straight to Google and request de-indexing — meaning the content stays online, but disappears from search results. Out of sight, out of mind.
3. Strategic Suppression Through Reputation SEO
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We create high-value, brandable, trustworthy content in your name
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We publish across reputable platforms and business directories
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We outrank the old article by dominating the first two pages of Google with new content
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We monitor ranking shifts and keep pressure on weak spots
This isn’t fluff. This is a tactical campaign.
Outdated News We’ve Removed or Buried:
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Minor court cases or police investigations that ended with no charge
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Local news stories from 5–15 years ago still showing high in Google
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Business closures or bankruptcies where the person has recovered
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Media misquotes or unfair commentary
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Anything “no longer relevant” in the eyes of UK law
We’ve handled it all. For public figures. For business leaders. For people just like you.
Don’t Trust Your Future to an Article From 2012
If someone typed your name into Google right now, what would they see? An outdated snapshot that no longer defines who you are? You don’t have to accept that.
You can rewrite your digital identity. We’ll help you do it.
Reputation Ace is Ready to Help You Today
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Phone: 0800 088 5506
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Email: info@reputationace.co.uk
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Visit: www.ReputationAce.co.uk
The past doesn’t belong on page one. Let’s push it back where it belongs.