How to Get a Sun Article De-Indexed After Your Name Was Mentioned in Passing
You didn’t break the law.
You weren’t the focus.
You were barely mentioned in the piece — maybe a quote, a bystander, someone tangential to the actual event.
But now?
Google has decided that this article defines you.
And because The Sun dropped your name into the chaos, you’re getting judged every time someone searches you.
This happens more than you think — and you absolutely can fight it.
Here’s how we do it.
💥 Why The Sun Is a Landmine in Google Search
Say what you like about the paper — The Sun owns the game when it comes to SEO.
Their articles rank fast, rank high, and stick around forever.
Here’s why:
- Massive domain authority
- Titles stacked with trending names + cities
- Regularly scraped and shared across UK news feeds
- Syndicated across affiliates (TalkSport, Fabulous, Sun Online, etc.)
- Articles appear in Top Stories, Google News, and even Google Image tabs when linked to events
That means even a single sentence mentioning you can do real damage.
And they rarely, if ever, remove or update content — even when it’s unfair.
🧠 What “Mentioned in Passing” Actually Looks Like
You might be:
- Quoted at the scene of an event
- Referenced as a former employee, friend, or relative
- Named as someone nearby when something happened
- Involved but never accused, charged, or responsible
- Simply part of the context
Yet the way these articles are written, your name becomes index bait for:
- The event
- The location
- The keywords that bring in views
- Your own name search
It’s subtle, but it completely hijacks your online identity.
🔍 Real Example (Redacted)
Headline:
“Chaos as brawl erupts in Essex pub – witnesses describe scenes ‘like a warzone’”
Your role:
You were quoted by name as saying, “It was mental. I’ve never seen anything like it.”
That’s it. You weren’t involved. You didn’t fight.
But now:
- Your name is in the article
- It shows up when someone searches your name
- It suggests you were part of the drama
- Google connects you to the story — permanently
🔨 What Reputation Ace Does About It
Here’s how we wipe that nonsense off your record.
✅ Step 1: Legal and Context Audit
We gather:
- Proof you weren’t involved (police statements, personal record)
- Screenshots of the article and the exact quote/mention
- Documentation of harm (job rejection, family impact, anxiety, etc.)
- Date, tone, and framing of the article
We’re building the case for irrelevance — the key trigger for Google’s Right to Be Forgotten.
✅ Step 2: GDPR De-Indexing Request to Google
Being “mentioned in passing” is grounds for removal under Article 17 of UK GDPR if:
- The mention is not in the public interest
- The content is causing real damage
- You’re not the subject of the article
- You’ve been unfairly associated with a negative event
We submit a full de-indexing request to Google:
- With legal wording
- Personal impact statement
- Supporting evidence
- Our experience with past similar removals
When granted, the article no longer appears in Google UK/EU results for your name — even though the article still technically exists.
That’s the win.
✅ Step 3: Suppression Campaign (While It’s Processing — or If Denied)
We don’t sit around hoping for approval.
We start burying the article fast.
We do this by:
- Creating fresh SEO pages with your name and controlled content
- Uploading profile-style pages (business, hobby, location-based, etc.)
- Building trust content like testimonials, interviews, or community work
- Indexing rich media (images, PDFs, videos) tied to your name
- Syndicating content across partner platforms to outrank The Sun
In short — we flood Google with the version of you that’s actually true.
The article drops. Your identity is reclaimed.
✅ Step 4: Ongoing Protection
We track:
- New mentions of your name in Sun-related domains
- Any copy-paste or mirrored content across blogs, forums, Reddit, etc.
- Re-indexed content or Google cache updates
- New keyword triggers that might drag the article back up
When we see movement, we strike again.
Fresh content. New appeals. More firepower.
🧱 Case Study: Schoolteacher Misquoted in Local Drama
Client: Secondary schoolteacher, 42
Context: Quoted by The Sun outside an incident they witnessed. The headline made it seem like they were involved.
Issue: Parents Googled their name, saw the article, and assumed the worst.
Action:
- Submitted GDPR de-indexing with full context breakdown and supporting character references
- Article removed from Google UK/EU for name-specific queries
- Ran an SEO rebuild campaign for education-based content + qualifications
- Cleaned up Google Image results with custom indexed photos and PDFs
Result:
Completely clean search page.
No traces of The Sun article — just credibility, career wins, and peace of mind.
✋ Don’t Let a Throwaway Mention Wreck Your Reputation
Your name doesn’t belong in someone else’s headline.
You shouldn’t be linked to something you had nothing to do with — and you sure as hell shouldn’t let Google decide that’s who you are.
If your name shows up in a Sun article, even briefly — we’ll make sure it disappears.
📞 0800 088 5506
📧 info@reputationace.co.uk
🌐 www.reputationace.co.uk