How to Remove or Suppress Negative Articles from The Mirror in Google UK Search
You weren’t the focus of the story.
Or maybe the facts weren’t straight.
Maybe the issue’s long behind you — but Google keeps showing an old article from The Mirror, front and centre, every time someone searches your name.
It might be:
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A public dispute
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A minor legal matter blown out of proportion
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An exaggerated scandal
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Or even a story you were only loosely connected to
No matter what, The Mirror article still ranks — and it’s doing serious damage.
At Reputation Ace, we specialise in helping UK clients remove or bury Mirror content from Google results, using the most effective combination of legal tools, content strategy, and algorithm knowledge in the game.
📰 Why The Mirror Articles Stick in Google for So Long
Like other major tabloids, The Mirror:
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Publishes high-volume, keyword-stuffed articles
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Syndicates content across its network and partner sites
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Gets scraped by forums and “newswatch” blogs
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Has high domain authority with Google
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Is archived and indexed instantly
Which means if an article uses:
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Your full name
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Your business name
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Or keywords like “scandal,” “court,” “fury,” “shame” — it’s going to rank, fast.
Even years later, that article can be:
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Top 3 in Google search
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Included in Google News or Images
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Quoted on Reddit, Twitter, or niche blogs
👎 What One Bad Mirror Article Can Do to Your Reputation
You already know.
But to make it clear:
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Clients will Google you — and vanish
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Background checks will be red-flagged
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Colleagues will see the headline, not the context
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Your name may get linked to autocomplete results like “[Your Name] scandal” or “[Your Business] fraud”
Worse, even if The Mirror edits the article — Google may still show the old version unless action is taken.
🛠️ What Reputation Ace Does About It
We’ve removed, de-indexed, and buried damaging Mirror articles for professionals, business owners, public figures, and private individuals across the UK.
Here’s our battle-tested 4-step approach:
✅ 1. Evaluate Legal & GDPR Grounds for Takedown
We analyse the article for:
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Factual inaccuracy or distortion
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Breach of privacy
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Outdated, no-longer-relevant claims
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Misleading headlines
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Whether you’re a private individual or public interest subject
If the article is damaging and unfair, we build a legal-style request around:
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UK GDPR Article 17 – Right to Be Forgotten
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Defamation law
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IPSO editorial standards
✅ 2. Submit a Structured De-Indexing Request to Google
Even if The Mirror won’t remove the article, Google often will — if you present the case right.
We file a legal-style request to:
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De-index the page from Google UK results for your name
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Clear the Google cache so outdated versions don’t show
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Prevent the article from appearing in Google News or Image tabs
This is very effective when the story is:
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Old
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Irrelevant
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One-sided
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Or linked to personal circumstances you’ve moved on from
✅ 3. SEO Suppression with Targeted Content Domination
If the article can’t be deleted, we make sure no one ever sees it.
We build a wall of positive content designed to rank above The Mirror:
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Press releases
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Blog-style authority content
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Thought-leadership pieces
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Directory listings
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Business profiles
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Branded media (videos, PDFs, interviews)
We use your exact name and keywords — so Google ranks this content instead of the article.
✅ 4. Ongoing Monitoring and Defence
Once your name is clean, we keep it clean:
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Weekly tracking of your search presence
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Content refreshes to maintain rankings
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Rapid response if a new article surfaces
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Long-term protection against algorithm shifts
🧠 Real Client Example
A professional athlete from London was briefly involved in a sponsorship dispute — and The Mirror ran an aggressive headline with his name and the word “shame” in the title.
Even after the issue was resolved, that article remained #1 on Google, ahead of his team profile and personal website.
Reputation Ace:
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Submitted a GDPR-based de-indexing request to Google
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Pushed for edit/redaction from The Mirror (partial success)
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Published 20+ new authority profiles and features
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Took back Page 1 with positive content in under 30 days
Today?
You Google his name — you see career highlights, not controversy.
🚫 You Won’t Win This Alone
The Mirror is part of Reach plc, a media giant.
You can’t out-email them.
Google won’t listen unless you build the right legal and SEO case.
This is about strategy — not hope.
🛡️ Let Reputation Ace Wipe the Slate Clean
📞 0800 088 5506
📧 info@reputationace.co.uk
🌐 www.reputationace.co.uk