Tips For Building Your Brand & Reputation in Linkedin
2020 has been a difficult year and 2021 is predicting its own challenges. But let’s not permit it to weaken your brand identity.
With all that in particular, we have talked to marketing professionals to discover the tactics they use to boost the organic presence of their businesses and brand, particularly on the LinkedIn platform.
According to recent reports, LinkedIn has more than 303 million active monthly users. 40 per cent of these people access the site regularly, rendering it a perfect spot for advertisers to target in 2021.
As among the most popular B2B social media sites, this platform can enable you to look more closely at your business value in the market.
At this time, it is among the most important social networks for professionals and is one of the best social networks in general, and as a bonus – LinkedIn has made its Stories option open to all users.
Make LinkedIn a fundamental part of your online presence
With all that in view, let’s check some personal branding tips that can help you excel in 2021 and beyond.
- Strategies and ideas about how to build a Brand and Reputation on LinkedIn:
1 – Build Your Company Profile:
If you want to market your brand on social media platforms, making a LinkedIn company page is mandatory. You will be ready to create brand recognition by presenting your services and products to customers and new consumers.
Here are the steps to create your Business page on LinkedIn:
- Create a page by clicking on “Create a Company Page” at the top right corner of the home page.
- Set up your page identity i,e., industry, company size, company name, company type etc.
- Configure the visual identity like logo, cover photo, slogan etc
- Write your company description, mention all your services and product features.
2 – Post Engaging and Relevant Content:
Your main goal must be to enhance the engagement of your page, so make sure that your published content includes valuable tips, strategies and knowledge relevant to your industry.
Demonstrate that you are an authority in your profession and post on a topic in which you can create value or offer actionable perspectives. You can also use a graphic creator to produce beautiful graphics that can catch the attention.
Avoid composing sales presentations and concentrate instead on material that offers in-depth knowledge to the fans or even lessons learned over the years.
3 – Use LinkedIn Stories
Do you use Facebook and Instagram Stories? If you do, you’d enjoy LinkedIn Stories as well. LinkedIn Stories is the 1.0 edition of the latest Instagram Stories.
This new LinkedIn feature is perfect for businesses-and here are three main aspects that every business should use this new LinkedIn Stories feature:
- Post moments behind the scenes and get attention
- Significant projects that you are focused on to motivate your audience
- Host the Q&A about the Company and know more about your reputation around
4 – Make the name of your business popular
You’re not the only one in your niche, and you need to expand the name and image of your business throughout LinkedIn.
And this is a perfect way to encourage people to visit your blog. This approach would enable you to have a greater pool of contacts who may want to keep up with your company.
You should also:
- Invite your contacts to follow up on your page.
- Promote your LinkedIn business page on other social media platforms such as Facebook, Instagram, Etc.
- Mention or give the link of your LinkedIn page in your emails.
- Customize your connection requests
5 – Add LinkedIn Group to your profile
Being a member of the LinkedIn community has the benefit of making your posts visible, and it’s a perfect way to collaborate and engage with others like people in your niche.
You can’t be part of a group with a LinkedIn page, but you do have the option to start a LinkedIn group on your page.
Use your LinkedIn profile to be part of an established party, or start a community. Being the moderator and administrator of the party, you gain influence and awareness in the business.
Some other tactics you should opt to enhance your Reputation and help you to build your Brand on LinkedIn are:
- Mention and share your goals and objectives publicly
- Make your employees a part of your business plan
- Mention like-minded people in your posts
- Upload LinkedIn native videos
- Use Hashtags to helps users find your business easily
- Keep optimizing your LinkedIn performance regularly
Final Thought:
The advantages of using LinkedIn in your advertising campaign are undeniable: you can improve your brand name, create a trustworthy, and credible reputation in the business community, and even keep your clients and collaborators updated.
You may also be recognized as a leader in your profession after a few times.
Use the power of this site and always produce quality and implementable content, since eventually, this will be your main asset. All the best 🙂
For more ideas on this give us a call on 0800 088 5506
