Need to build your brand on TikTok in 2021? We’re here to help!
TikTok isn’t just growing; it’s here to stay.
Every week, billions of people across the world scramble to download the Tik Tok app from the app store!
Video Marketing will be huge in 2021
It’s a latest social media giant that’s completely devoted to streaming video and content as well as the app has launched at the most convenient moment.
Eventually, 82% of all internet traffic will tend to be drawn towards video content.
Although TikTok is not currently the number one social media site, it is the most popular and widely used 2020 app.
TikTok has a BIG audience
It has a large user base, that is predominantly youth and middle-aged people. Plus, figures show that every person almost spends 46 minutes on the app each day. This offers marketers a new and exciting chance to reach the younger generation who are the main contributors, audiences and influencers in future.
In addition to its inherent appeal, to advertisers and brands, TikTok offers a self-service advertisement network, a website builder and other tools to promote one’s brand or business.
Have we encouraged you well to think about TikTok seriously? So in case, if you’re going to use the app for your video marketing campaign or want to build your brand and reputation on TikTok, let’s check following five ways to optimise the impact of your brand this platform.
1 – Make TikTok Original Content:
Many marketers generally make videos that can be published on multiple social media sites. But sadly, TikTok is a particular forum focused on viral content.
But keep in mind that TikTok’s original videos can become your strongest video marketing technique if you find a way to make them pleasant and entertaining for Tiktok audience.
Videos length can be up to 15 seconds, which is the perfect length for brittle material with a brief message. Brands who don’t know how to begin can leverage a trend system.
Find things that everybody is interested in and make videos about those topics right now to conquer the Tiktok market.
2 – Use Entertaining and Fun Content to Win Hearts
Brands had some other ways to rely specifically on the development, functionality and features of the products. It’s the same with services too.
TikTok does have a reputation for being a voice for young people. Younger people (42%) and teenagers (27%) make up more than two-thirds of their consumer base. Additionally, it has helped to create a niche for itself as a key player in delivering entertaining and exciting content.
A quick scan of the videos on the social media site reveals that TikTokers favour light-hearted and entertaining content. Brands will not affect the viewers by showing them boring product presentations and testimonial recordings.
So, Brands intending to offer more significant attention to their goods and services must also conform to the unwritten laws of the platform. Show off services and goods in a fun and engaging manner to draw and involve more customers.
3 – Piggyback to User-Generated Content to Boost Interaction
The phenomenal development of TikTok can be credited to its potential to stimulate audiences to become content makers. The Hashtag Challenge element has played a significant role in this initiative.
About 35 per cent of users have attempted hashtag challenges, and around 16 per cent of all TikTok videos are affiliated with hashtag challenges.
For those who aren’t familiar with TikTok, much of the hashtag challenges will sound weird and dumb. However, these tasks produce thousands and thousands of comments and millions of views.
Build Brand with TikTok Hashtag Challenge
The TikTok Hashtag Challenge is indeed one of the most popular features of Tiktok platform. Since its launch, multiple brands have been using it successfully.
Apart from endorsing a service or product, the hashtag challenge also offers consumers a forum, an ability to share their thoughts and emotions. Perhaps the most significant advantage is the bond that forms between the platform and its user.
In addition, each video posted to the hashtag challenge has a chain reaction that can escalate to more reactions.
4 – Pair up with the Popular influencers and celebrities:
Reaching the GUESS and Chipotle promotions, it’s pretty evident that working with the influencer marketing helps. In TikTok, influencers with a substantial following of fans can boost your brand’s presence and effect on your consumers.
And at every other turn, you will find a celebrity or influencer on social media sites. So brands who wish to make an impact and expand their presence on the platform must partner up with the correct influencers. The candidate you chose must be best for the organisation, its objectives, its investment and its campaign.
TikTok makes it easier for marketers to communicate with relevant influencers through the Creator Marketplace. This feature helps advertisers to browse and link to over 1,000 network influencers.
The platform has brand filters too, to find TikTok stars based on place, demographic audiences, subjects, followers and more.
5 – Promoting Your Business Using TikTok Advertising:
Creating viral material is easy to claim than to do. And the finest influencers can’t ensure the output of the videos.
In comparison, organic marketing campaigns require time to produce outcomes. Perhaps the premise behind a video may be out of vogue until it hits any of the target audience.
However, TikTok has launched its promotional network to reduce delays and expand brand presence.
How Much Marketing Spend Do You Have For TikTok?
Leading brands like Nike and Disney have the resources to promote on all social media sites. Small companies need to think carefully before settling for paying ads.
The expense of ads on TikTok may vary depending on the campaign, the objectives and various other features. That said, remember that there is a minimum commitment of $500 to launch an advertising campaign on TikTok.
If you really can devote a particular budget to TikTok Advertisements, go ahead and build an ad account.
Bottom Line:
As you’ve seen, TikTok is very well-tailored to the video marketing campaigns for businesses targeting young viewers. The website offers numerous marketing opportunities to advertise their goods or services, both directly and indirectly.
This social media site is all about customer experience. The more brands link to the user, the higher their sales volumes and the more they can build and expand their brand reputation.