Removing a Mirror Article That Still Ranks Despite You Being Cleared

You were cleared. Case closed. No conviction. No charge.
But that article on Mirror.co.uk still shows up every time someone Googles you.

The headline lingers.
Your name’s in the first paragraph.
And the worst part? The story doesn’t reflect the actual outcome.

This is one of the most common scenarios we handle — and we don’t mess around.
If The Mirror’s article is damaging your name despite your innocence, we’ll bury it.

Here’s how.

📈 The Mirror’s Grip on Google

The Mirror might not be as loud as The Sun or MailOnline, but it’s dangerous in silence.
Their articles are:

Published across both national and regional Mirror domains
Cross-posted on Reach PLC’s network (which includes dozens of local papers)
Indexed fast via Google News
Frequently quoted in Reddit threads, Twitter rants, and blog posts
Full of SEO-heavy formatting that includes names, cities, keywords

Even after you’re cleared, Google sees the Mirror link as “relevant” content — because no one updated it.
And now it’s painting a picture that isn’t true.

🧠 Real Example: The Invisible Sentence

Imagine this:

Headline: “Man arrested after incident in Liverpool pub – police investigate”

You were arrested.
That’s what they wrote.
But two weeks later, the police drop the case. You walk away, clean.

Still, that Mirror article:

Ranks #1 for your name
Suggests guilt to anyone who sees it
Has zero update about your innocence
Appears in Google’s Top Stories if someone types “your name + Liverpool”

You’re free. But your name isn’t.

🛡 What Reputation Ace Does to Fix It

We don’t ask nicely.
We don’t wait on “editorial departments.”
We take it directly to Google — and then we outplay the algorithm.

✅ Step 1: Document the Truth

We get the facts straight:

Arrest date
Case closure date
Written confirmation that no charges were filed or you were found not guilty
Screenshots of the Mirror article
Evidence it’s causing harm (emails, rejections, online reactions)

This gives us ammunition for the next step.

✅ Step 2: Launch a GDPR De-Indexing Request

Under Article 17 of UK GDPR (Right to Be Forgotten), we hit Google with a tailored takedown:

Argument that the article is no longer relevant
Evidence that you were cleared
Proof that the content causes ongoing reputational harm
Legal framing that shows the story is misleading in its current form
Personal impact narrative that Google respects in decisions

When we win, Google removes the article from appearing when your name is searched in the UK/EU.

No more public shaming. No more false story.

✅ Step 3: Suppress the Link If Google Drags Its Feet

While we wait — or if Google refuses — we start pushing The Mirror article off the front page.

We do this by:

Publishing positive SEO articles under your name
Launching profile pages, blogs, and business bios to control what shows in search
Uploading multimedia (YouTube, PDFs, indexed social posts)
Getting third-party press releases and testimonials live
Creating content optimised for your name + location + occupation

Within weeks, the article starts slipping.
You take your identity back — and no one sees the past unless they go digging.

✅ Step 4: Keep the Mirror from Reflecting You Again

We set up:

Name monitoring
URL tracking
Google Alerts and AI-based search visibility tools
Quarterly SEO audits to reinforce positive content
Auto-responses if your name pops up again on Reach PLC sites

You’re not just fixing this once — you’re securing your future.

🔍 Case Study: Finance Professional Targeted by Mirror Report

Client: 39-year-old accountant
Issue: Named in a Mirror article after a fraud investigation at a previous job
Status: Investigation closed, no charges, totally cleared

But the article was still live.
Still ranking.
Still damaging his credibility.

Our process:

Submitted GDPR de-indexing with employer statements and legal documents
Won delisting from Google UK/EU
Ran full suppression campaign using professional bios, podcasts, interviews, and video content
Created a firewall of fresh content ranking above the old story

Now?
The Mirror piece is buried.
His Google results show his business, testimonials, and finance advice columns.

⛔ You’re Not Defined by a Headline

If you were cleared, then you’re clear.
But Google doesn’t work like that — and The Mirror won’t correct the record.

That’s where we come in.

📞 0800 088 5506
📧 info@reputationace.co.uk
🌐 www.reputationace.co.uk