TikTok is where you should be using your marketing budget in 2023 because it has proven to be an incredibly effective platform for reaching younger demographics and creating viral content. The app’s algorithm is designed to promote content that is engaging, and as a result, brands have seen their reach and engagement skyrocket on the platform.
One of the key reasons TikTok is so effective is its focus on short-form video content. Unlike other social media platforms that prioritize static images and lengthy text-based posts, TikTok’s emphasis on bite-sized videos makes it easy for brands to create engaging content that resonates with viewers.
Additionally, the app’s “For You” page ensures that content from a wide variety of creators and brands has the potential to go viral, giving even small businesses the opportunity to gain widespread exposure.
TikTok’s young user base is another reason why it’s such an attractive platform for marketers. According to a recent survey, 62% of TikTok users are between the ages of 10 and 29, making it an ideal platform for reaching Gen Z and millennials. These younger audiences are notoriously difficult to reach through traditional advertising methods, so the opportunity to connect with them through TikTok is incredibly valuable.
So, how can you make the most of your marketing budget on TikTok?
Here are a few strategies to consider:
- Partner with influencers – Influencer marketing has become a staple of social media marketing, and TikTok is no exception. By partnering with popular TikTok creators, brands can tap into their engaged audiences and promote their products in an authentic way. However, it’s important to choose influencers whose values align with your brand’s and whose followers match your target audience.
- Create shareable content – As we mentioned earlier, TikTok’s algorithm favors content that is engaging and shareable. To make the most of this, brands should focus on creating videos that are fun, entertaining, and informative. Don’t be afraid to get creative with your content – some of the most successful TikTok videos are those that are unexpected and unique.
- Utilise TikTok ads – TikTok’s advertising platform has come a long way since its launch, and it’s now possible to create highly targeted ads that reach specific demographics and interests. Brands can choose from a variety of ad formats, including in-feed ads, brand takeovers, and hashtag challenges, all of which have been proven to drive results.
- Leverage user-generated content – One of the great things about TikTok is that it’s incredibly easy for users to create and share their own content. Brands can tap into this by launching hashtag challenges or other user-generated content campaigns. By encouraging users to create content related to your brand, you can generate a ton of buzz and potentially go viral.
Overall, TikTok is an incredibly powerful platform for marketers looking to reach younger demographics and create engaging content. By partnering with influencers, creating shareable content, utilizing TikTok ads, and leveraging user-generated content, you can make the most of your marketing budget and see real results on the platform.