Video Marketing in 2021
The global marketing landscape is overwhelmed with diverse forms of advertisement and marketings. And modern customers are confused by prominent ads and are more inclined to buy from a company if it gives them exciting insights and experiences.
Video marketing is a top-of-the-line technique that helps marketers engage with their customers at an intimate level and encourage more human contact. Flavored with cartoon animations video marketing is anticipated to be the most successful visual marketing strategy in 2021.
It’s among the most potent marketing strategies in the world. It aims to promote a more emotional connection between businesses and their target customers. Its strength lies in transmitting information quicker than any other type of material and conveying it concurrently on three levels: audio, video, and emotional. However, its benefits are not limited to those described above.
Check these top three reasons why it’s worthwhile to make your marketing strategy for a powerful animated or live-motion commercial film.
1 – It helps them SEE your brand In its true Colors.
Video marketing is a perfect way to raise brand recognition, as videos are the most enticing and thoughtful form of content. Think of what allows you to stop and watch on Instagram or Facebook stream most often. It’s either a lovely video or a GIF. The motion grabs our minds, draws our focus, and motivates audiences to keep listening to what the brand says. You can also use brand identification features such as badges, slogans, and branding to highlight your brand’s individuality in animated advertising or explanatory footage.
2 – It makes them LISTEN to you.
Appealing songs, fascinating sound effects, and voice-overs can make your promotional video or product demo video much more attractive. Your audience would also be able not just to SEE your brand but also to HEAR it. You may use catchy metaphors, the brand’s slogan, publicity campaigns to make your “voice” sound much more appealing. Let your audience hear about the roots, purpose, and values of your business. Tell them who you really are, as a brand, and where you’re going.
3 – It helps in UNDERSTANDING the brand’s ideas.
Video is an ideal medium for transmitting detailed information in the shortest and easiest-to-digest way. Best animated film agencies often incorporate a bit of charm and entertainment to commercial or instructional ads since they realize that entertainment would work best for their customer’s marketing success. Learning is more effective when we have fun or play a game at the same time. A video can enhance your instructional activities by breaking down complex ideas into enjoyable, easy-to-understand scenes and sticking to memory. In other words, a video can make learning enjoyable. As a result, video marketing can help your consumers understand your brand concepts and messages better.
These impressive figures demonstrate the power of effectiveness and influence of video marketing.
- Top 5 Video Marketing Trends in 2021:
Do you think cartoons are made only for kids? Maybe in the past, but in the past few years, adult consumers enjoy them as well. As a mega-trend, animation technology has given rise to five groundbreaking new video marketing developments in 2020. Several experts predict that animations are also going to gain traction in 2021. Let’s take a more in-depth look at them now.
1 – Animated Explainer Videos
Animated explainer videos are small branded videos widely used to illustrate a service or product effectively and creatively. On average, they are less than 1 minute long and enable a brand to show its distinctive identity through customized illustrations and animation styles. They also help to explain complicated business concepts in a fun and exciting manner. Animated explainer videos are the most common of the B2B firms. From the banking industry, healthcare and real estate, and online marketing, animated videos have encompassed a wide variety of sectors. A perfect example of this is the Explainer animation created by the Ninja game.
2 – 2D and 3D animated advertisements
Animated commercials have now become increasingly popular. They are typically used for advertising a company, its goods, or its services. Animated advertisements are one of the cutest and practical forms of ads for marketing professionals representing businesses in various niches.
Brands use them in social media ads, trade shows, product demonstrations, landing pages, and many others on the internet. Creative animated commercial videos also ignite emotional emotions and help create closer links between the company and its consumers. They are an essential vehicle for customer retention and loyalty. Here’s how Safari (a brand of paint production) introduced it.
3 – The mix of live-motion and animation:
It mimics the idea of virtual reality by borrowing the same spatial and visual hacks. The main distinction is that the live-motion footage is “enhanced” with friendly animated characters or environments. It makes the video much more entertaining and exciting. This technique helps the mind fly high and bring a brand or its ideas into the most unexpected contexts. PayPal’s promotional video is an outstanding example of the fantastic combination of animation and live-motion video in advertisements.
4 – Whiteboard Animation ads and marketing videos
Whiteboard animation got even more coverage in 2020. A whiteboard animation video shows like a storyline “hand-drawing” method. This kind of video has been so popular because it’s cheaper to make than complete 3D animation films. The most crucial benefit of whiteboard animation is that it consistently t illustrates the subject, portraying ideas step by step in hand-drawn drawings in the film. This practice allows people to grasp even the most intricate details more easily. Whiteboard animation is also used for sponsorship of events, product marketing, and general brand advertisement. An excellent example of this is Coca-whiteboard Cola’s video.
5 – Integration into a marketing funnel
Film has become an integrated component of the whole advertisement enclosure. From the first consumer encounter with the brand to purchase, the animated video will follow the customer throughout the journey. It helps businesses to support consumers with useful advice, feedback, and ideas at any move and to make the service much more enjoyable. Properly selected and masterfully used, a marketing video will become a real lead magnet that motivates prospective buyers to step deeper into a marketing enclosure.
- Conclusion
Video marketing is an integral part of today’s advertising strategy, allowing new consumers to engage with their beloved form of content – video. It will enable businesses to be SEEN, HEARD, and UNDERSTOOD by their target customers. Also, video marketing is ideal for setting an organization apart from other companies in an overpopulated online space. Hopefully, these ideas will help you discover the benefits of video marketing and expand your business in 2021.