Top Google ranking is a pinnacle of the success of any online or offline business.
As per Backlinko, Google’s first result at the very top gets 31.7 per cent of all traffic—while results on the second page just get .78 per cent clicks.
Although there’s no magic, there are steps that can be taken to get to the top of the search engine results (SERP). But the secret of getting it is inventiveness, determination, patience, and creativity. This is especially true because of the continuously evolving nature of Google’s algorithm.
There are some basic strategies of SEO- and to optimize your website or content for top positions in Google or any other search engine, you need to master them. Let’s dive in their details:
Use structured data to rank in search results:
Structured data is a structured way to provide useful information to search engines. It works by offering clues about the aim of a page or a piece of content on your site.
For eg, on the recipes section, what are the contents of the recipe? What’s the average cooking time? Calories, proteins and so forth.
You’re not only doing this to help Google quickly identify your content. By using structured data, Google will also be able to highlight the content in the search engine results. It simply means that the content can be displayed in a manner that helps people to properly understand and engage with it.
These highlights are also referred to as rich results, that have three categories.
Let’s discuss those three categories of rich results in details:
Rich snippets:
By enhancing the content on your website, Google not only discovers more about your material, but it can use it to display results accordingly. These are all the so-called rich snippets.
The review stars (shown below the headline of SERP results) are a perfect example of rich snippets. This indicates the average review of the products or services of a business.
Rich cards
In March 2017, Google revealed that rich cards are officially available. Rich Cards give website owners a chance to stand out in the search engine results. After its release back since 2017, Google has significantly expanded the number of rich card formats.
Rich cards can be used for a range of diverse content types like recipes etc. But rich cards are used for more than that like news stories, blog posts, restaurants, individuals, and so on.
Featured snippets
An outlined piece of text as a direct reaction to your search result is called a featured snippet. Also recognized as the Zero Position (P0).
It is the first thing on the Search Engine Results Page (SERPs) and its contents are crawled from any website, possibly yours!
And this type of crawling the sites and showcasing the real data to people help them a lot. That everyone wants!
How to improve your SEO Rankings with all these things:
Above is a description of what Structured Data is. Now we are ready to explore the strategies to improve Rankings in Search Engine Results. Let’s dive in:
Bookmark these structured data tools
Firstly, you need the tools where you have to identify, build, and evaluate your structured data. These tools include:
Google Structured Data Markup Helper: Build those types of structured data markup.
Schema.org: Find organized data markup and walkthroughs.
Google’s Rich Results Test Tool: Testing and previewing structured data that can produce rich results.
Google Structured Data Testing Tool: Check all structured data markup.
If you will bookmark these tools, you will go on to the next phase by using the SEO schema markup.
Choose a page to mark up
Second, you should choose which page (or pages) you would like to mark up.
Though you can do more than one page, but first, you should concentrate on the most important pages. These may include sites for top-selling items, for example, or high-volume web guides. Choose which strategy supports the company’s overall priorities the most.
For example, you can use Google Analytics to monitor your pages for traffic, conversions, and much more. You can also use another free app, Google Search Console, to select pages depending on their rankings in Google Search results.
Either way, you’ll get options.
Add the page to Google’s Structured Data Markup Helper
Now that you recognize which pages to view, go forward and use the Structured Data Markup Helper.
Select which schema markup you want and then insert the URL of your page.
If the Structured Data Markup Helper does not provide structured data that you want to construct, such as a FAQ markup, you may need to find an alternative tool or develop structured data in-house. In most instances, you will have zero difficulties uncovering a free method to produce structured data.
Monitor results in Google Search Console
Are you intending to use structured data to produce rich snippets?
And you want to track the output and presence of those rich snippets in the Google Search Console. In the Google Search Console, you can monitor which pages created a rich snippet and whether those rich snippets rendered clicks or not.
Go to the “Search Results” page under “Performance.” Then press the “Search Appearance” key. You may also use the accessible filters to see rich snippet output by page, date, user, region, and more.
Watching your rich snippet output will give some insight into how the use of structured SEO data has helped the business gain more clicks and interactions. In combination with rich snippet output tracking, you can also see the rankings, visitors, and conversions of each website.
Bottom Line:
By applying the correct statistics, Google would be capable of displaying your website more favourably on the Search Engine results. This ensures that your website is seen higher than your competitors. So go ahead and try these awesome SEO tricks to be more visible and to earn more traffic, views, and conversion.