oday, we aimed to answer the most frequently asked questions in this COVID-19 crisis environment. And those questions are
- How can we survive by working remotely and from home?
- How can we utilise modern technology to secure our business from any crisis, including a Coronavirus crisis?
- How to make our small business powerful in this rapidly-changing technology-powered planet?
Colleges, retailers, events, and businesses are taking their working online as Coronavirus powers on all the sectors and world is considering to replace real-world firms and communications to the virtual and home assigned tasks. This is not for this current situation. We live in a global society, and the need for technology in every business is the need of time. Several businesses were already developed and had their set e-commerce business and have a robust crisis-management committee. Still, not all were ready to face this sudden disruption- named as novel coronavirus.
Schools are changing to digitalized classes, organizations are grasping remote working for their groups, meetings, and trade fairs are trying to launch virtual variants fastly. This all done in the past, but very few used it. But Corona disruption has fastened this process only because the businesses will lose their revenue if they don’t adopt this online or remote working.
Pandemic is pandemic. Though it kills many, yet it shows many new ways to the left-over generations. And the formula that these crises bring with them is either adapt or perish. And not just change but adapt more fastly and better than your competitors.
Nowadays, digitalization is an integral part of every business, including government, business, medicinal services, mass communications, science, and so on. It becomes a driver for the organization inside and outside tasks. Digitalizing, as a worldwide phenomenon, invokes significant changes in how organizations can work and how they can provide value to their valuable customers. Digitalizing your business has numerous advantages like it
- reduced expenses
- time-saving
- Extra security
- improve efficiency
- Customer service and support
- Adaptability in Staffing
- Adapt to Emergencies and crisis
So here we bring a couple of essential yet fundamental things that will be useful in the planning for the next few months of this virus crisis and for afterward, too.
Get Your Domain Name & choose the Right Platform for Website:
One of the biggest mistakes that businesses make is choosing an inappropriate platform to build your site. An unresponsive platform not only costs you extra money, but it will also restrain or minimize your business growth and development.
We suggest you use WordPress. It is the most well-known web platform in the market, and it controls more than 30% of websites of both small and large organizations and businesses). While there are two types of wordpress.org and wordpress.com, we suggest going for wordpress.org.
To begin a self-facilitated WordPress site, you’ll need a domain name and a hosting account. Indeed, they’re unique. Need to find out
As your business develops, you will probably require more hosting accounts. Hopefully, at that point, you’ll have enough cash to legitimize a redesign or upgrade. Or if you want to spend more from the very beginning and want to start it like a pro, then go with WP Engine or SiteGround. These are managed WordPress hosting accounts.
Choose a Responsive but Simple Design Website:
Many businesses think that their clients will not take their services seriously and will not buy from them if they do not design professional and customized websites.
Yes, design matters but not in the beginning. Getting an expert to design your site is costly, and it’s not required when you’re simply beginning.
You can start it with a free or premium WordPress theme at a small amount of a cost for the beginning level of your business.
Once your business starts generating revenue after that, you can go for some customized website. But in the beginning, a simple design responsive website will work best for you.
Be More Accessible to your Value Customers:
The first thing in the scenario is the working hours. Remember, a good and responsive online business stays active and open for its customers 24/7.
Along with working hours, if you want your site to bring you more clients, at that point, you need to design a simple and easy way for them, so they contact you quickly without any hurdle.
The best thing for this purpose can be a contact form on your website. Or help them to reach you without any individual log-in or registration option. That can be a good practice to gain the trust and attention of your new visitors.
List Your Business on Google, Yelp or Elsewhere:
You may know about or not, Like it or not, but there are local search engine listing and web indexes to list your business that permitting visitors and customers gain data about your services and products or leave reviews.
You should register your websites on Google or Yelp or on other sites to get more approach of users to your business.
So claim your website on these platforms and that listing for your business. By doing this, you’ll be able to reply to the right and bad reviews from your clients and join the conversation. You can thank your clients for writing some words for you or your business. It also helps you to provide the information in a more accurate way and up to date.
Build an Email List of your Daily New Visitors:
Many people who visit your website today for some purpose may never come again. This means that if you don’t get their email address, on their very first visit to your site, you will have no real way to connect with them in the coming future.
The most practical approach to do this is by building an email list. Email marketing is the most professional approach to speak with your potential customers and people who are interested in your business.
Get More Organic Traffic with Proper SEO:
Search engines like Google are the most accurate source to fetch organic traffic on your site. There are a ton of things you can do to optimize your website for search engines by doing basic SEO.
You don’t need a pro-level SEO, just the basic things like optimizing your content, optimizing the speed of your site, backlinking and SEO audits can help you a lot. It isn’t that technical, and you can do it all alone with some simple tools and plug-ins and a little knowledge needed.
Devise a Content Marketing Strategy Today:
Content marketing is a technique to make valuable and relevant content that can attract and build an audience in real. This permits you to get more targetted traffic from search engines without spending a penny.
The most useful approach to add traffic-generating content to your site is by including a blog. WordPress permits you to add a different blog page to your website and sort your content into classifications and tags.
Content marketing is an effective and proven technique to present your business to many people with a small budget. So create your effective content marketing strategy today to inspire your audience it the most natural way.
Use Google Analytics to analyze your Daily Growth:
Google Analytics tells you many things about your business. It tells you about the exact number of visitors who visited your site, where they come from, and what they do on your site during their stay. This is how Google Analytics works.
It could be a bit confusing and overwhelming for new users, but it tells the reality, and if you use it, you can quickly check your growth and can improve your strategies and plans according to the growth rate. So try it once and see the results.
Use Social Platforms for Brand Awareness and Use Ads to get Targetted Audience:
Social platforms have the highest and engaged audience on it. Only a single Facebook has more than 1.47 Billion users on it. YouTube, Twitter, LinkedIn, and other social media sites have several registered people and audience on it.
With this massive number of active users, these SM websites bring great opportunities for the marketing to all kinds of business, either they are a small business or a large business; everyone is using these SMM strategies to enhance their traffic and business. You, too, can use these social platforms to by making your business’ profiles on it and by using social media ads ( not too much costly) to gain success more rapidly in an effective way.
There are different things that you can do to fetch traffic to your Business website using social media. The key is to keep your profiles dynamic, develop your following, and take traffic back to your site.
Make a Facebook group related to your business.
Make a profile on LinkedIn and join different groups and communities there and participate in activities and discussions.
Be responsive to your customers’ needs and queries on all the active profiles and pages.
Use ads and different marketing strategies. And so on.
Bottom Line:
Not all the above recommendations are simple, yet starting and maintaining an online business isn’t easy either. An active business finds new customers as well as keep the old ones happy and satisfied. Especially at this time of novel coronavirus disruption, business needs to adapt and reshape their strategies to avoid loss.
We hope this article will help you in fighting and reaching the required change in your business. Share your views about digitalization and working remotely and also tell how you guys are handling your business in these long quarantine era. Stay safe.