One example of a big brand that has survived a reputation crisis is Johnson & Johnson. In 1982, the company faced a crisis when several people died after taking Tylenol, a popular over-the-counter pain medication produced by the company. At …
The “Wet Floor” Sign Mishap: A Lesson in Social Media and Reputation Management
In 2015, a photo of a wet floor sign in a department store went viral after it was placed in such a way that it appeared that the stick figure on the sign was urinating on the floor. The incident …
The PR Nightmare Before Christmas: How to Handle a Reputation Crisis During the Holidays
The holiday season is a busy and stressful time for businesses, with increased demand and the potential for delays and disruptions. It’s also a time when your business’s reputation is particularly important, as consumers are more likely to be making …
The Role of Customer Service in Reputation Management During the Holidays
The holiday season is a busy and stressful time for businesses, with increased demand and the potential for delays and disruptions. It’s also a time when your business’s reputation is particularly important, as consumers are more likely to be making …
How to sell your services through content and social media marketing
There are several ways that you can develop content to sell your services: Identify your target audience: Before you start creating content, it’s important to understand who your target audience is and what they are looking for. This will help …
Corporate Reputation Management Services from Reputation Ace
Corporate reputation can be a delicate thing, with unique threats and opportunities that must be carefully managed in order to protect and enhance a company’s image and brand. From negative publicity and online harassment to opportunities for partnerships and business …