Your online reputation is an important part of your brand – especially if you are a high profile figure or business.
We would argue it should be a critical part of any marketing strategy and that resources should be dedicated to maintaining or improving your online image.
We firmly believe it is essential to take an active interest in your image online.
Our top tips include:
- Google yourself on a regular basis to see what the search results look like
- If anything has changed or is concerning then seek advice from a reputation management consultant
- Set up Google Alerts for mentions of your name or business so that you can monitor changes
- Read any online conversations that may involve you or your business name so that you are aware of what is being said
- Ensure you have the correct logins for all of your social media channels and websites so that you can use them instantly if need be
- Make a note of any outdated links or content which can be dealt with as part of a reputation management strategy
- Read any negative comments or articles that may be online but don’t respond unless you have sought expert advice
- If your business has negative reviews, look at them from an outside point of view and see if there is anything you could potentially improve
If you need advice and would like to improve or manage your online image, get in touch with a member of our team for a chat on 0800 088 5506 and see how we can help!