The novel Coronavirus or COVID-19 officially announced as a pandemic by the World Health Organization WHO. This means that it’s now an epidemic on a global level. It is affecting and killing not only human beings but also damaging world organizations, companies, businesses, and education too. This is a significant level of disaster and affects each and everything.
We hope and pray that this will end soon, but right at this moment, what you need to do is your online reputation. Because this novel virus is changing the way, businesses provide their services.
If you keep checking updates and news about Coronavirus, then you may be wondering if this will end or not and whether we will be able to continue our life as previously. But listen, this will not last forever, scientists, doctors, and researchers are doing their hard. You need to devise proper disaster planning for your business and need to manage a good reputation online because everyone is turning to the digital world more seriously after this pandemic effect.
You should not stop your business, because if you pause it for too long, you will be left behind from your competitors. And when normalcy returns, then it will be hard for you to cope with new changes or to handle bad things or a bad reputation. So keep fighting at this crucial moment to save your future.
Your online image and reputation are even more critical because of Coronavirus. Your single comment or activity about this virus or current situation of the world might harm your relationship with your followers and potential customers. So now working from home and handling things remotely, you need to keep things in your favor and should have a good and responsive website and social media presence to get more attention there.
Here are some tips that you can follow to manage your online reputation in this health emergency by giving information to your customers and protecting your business.
Update Information about Your Business As needed:
Because everything is closed or paused or not working around you, you may have lower down your attention to your online reputation, but this is not a good option. You need to update your brand information regularly because things are paused in the physical world, not in the online world.
The online world is running at its speed, and in fact, it is running more fastly, and other businesses and brands are focusing more on Online working to save their businesses and revenue. So if you will pause, you may lose your regular clients, or they will turn to someone else who is giving them information and services according to the changing situations.
So try to do these following things regularly to keep your clients interested in your business and save your reputation;
- Update your business hours. Try to be active and responsive 24/7 for them.
- Include the precautions that your company or organization is taking or if you are hoping to encounter postponements to your business depiction inform them everything
- Make a post about the precautions to be safe from COVID-19. Tell them you care about their health and life.
- Update your business telephone number or email if the current one is not working or outdated
- Tell them you are still open to provide the services, they need to be at home and be safe.
- Keep a Regular Connection with Your Audience
Updating your information and making posts is incredible, and it will make your customers keep an eye on your new stuff, and they will search for your business to find new things.
In other words, you should keep posting compelling content on your site and pages, keep sending them messages and emails. This will impact significantly, and they will value your care for them. So, ensure their safety and engage them with you in these unpredictable circumstances.
Amidst nonstop concerns and questions encompassing COVID-19, all types of business, either large or small, are receiving questions on the local level. Be prepared to respond to these inquiries on Google Q&A and on other pages and profiles with the convenient and exact information that customers are searching for.
Right Time to Use Pay-Per-Click Advertising:
Nowadays, more people are at home and watching their screens, it’s an incredible open door for businesses and brands to utilize PPC advertising to build a relationship with clients and increase revenue.
And it’s an excellent opportunity to save some cash in your digital advertising because, according to the latest news, cost-per-clicks have decreased to 6 percent since last week. Furthermore, CPC is probably going to be less in the budget in the coming days. This offers your business a chance to gather up that lost market by pulling other options.
Monitor Reviews about Coronavirus and Respond with empathetically:
During this period of emergency, your clients may discuss your business and services online. This feedback or reviews can help to acknowledge consumers’ needs and can reveal modifications that are required for your business during this COVID-19 environment.
Be conscious regarding what clients are saying about your business, and devise a review response strategy, if you previously don’t have any.
Change your reaction strategies; make sure to answer smoothly and straightforwardly, especially during this COVID-19 pandemic. Guarantee your group has corporate-approved replies that can be modified according to changing situations while guaranteeing brand progress with excellent communication.
Communicate on All Social Platforms Conversations about COVID-19:
Have you incorporated the Crisis communication component in your social media strategy?
It’s critical to comprehend your audience and should utilize social media platforms to convey information about COVID-19. Be ready to react to negative remarks and reviews, and remain persistent with your informing messages and emails. Pinning a coronavirus update or announcement at the top of your business profiles or website can be a good strategy. It will impact positively on the online reputation that you are concerned about the safety of your visitors and customers.
Publish Relevant and Valid Educational Content:
Control the online terror and false viral information by publishing real content and research-based studies. Your business profiles and pages can be an excellent source to spread some positivity and hope in this critical moment where everyone is telling the wrong things.
But keep the fact and update frequently as the situation changes, improves or goes worse. Your business should also consider posting articles on Google and other short content, for example, links to visit CDC and WHO data about Coronavirus. These kinds of posts and content can help people in this critical situation.
Bottom Line:
So, be sure to use tools for mitigating and preventing bad reviews, like guest surveys, review monitoring, and case management. Your online reputation management activity may be paused or in slow mode during the Coronavirus crisis, but don’t let it stop for long-term. Continue posting carefully on your website and across all social media profiles and pages. Write blogs and upload images or infographics as you’ve always done. But, be a bit more careful and try to be empathetic..