Online Public Relations Post Corona Virus
One of the most important things for your business to grow is PR. We all know this. It’s nothing new.
In 2020 now that COVID-19 has pretty much destroyed the global economy, businesses are scrambling to stay afloat. And to do that it means a lot of businesess are going to have to change how they do business, and how they provide their services. Even changing their service altogether.
It’s essential that the right audience is aware of your brand.
So where is your business being seen in 2020?
Google, Facebook, LinkedIn?
Instagram, YouTube, TikTok?
Your business should have a content and brand strategy for all platforms at this stage.
To ignore these channels now is suicide. All businesses in all industries need a presence on all of these social media channels.
We are not back in 2012 where “going social” was the cool thing to do. We are in 2020 and you could have been building your Facebook page for 8 years now, getting major brand awareness and customer attention for FREE. Companies that built their social media channels have succeeded where other companies that did not respect online, failed.
Anyone remember Toys R us?
How has their online presence been over the past 8 years? Non-existent. This is why they no longer exist.
Anyone know who spent the most money on Google Pay Per Click advertising over the last decade?
AMAZON!
Who just happen to be the biggest online market place in the world.
Don’t be fooled. Every business in every industry needs a strong positive online presence.
To think that your solictor business doesn’t need to be on Instagram is ludicrous. Get with the times.
Communication is the key to reaching new connections and keep the current ones active.
PR isn’t the same thing as marketing or advertising. It is building trust. Showing your worth. It’s a fact that a positive reputation is necessary when you are seeking to grow your customer base and audience.
Use social media to grow your brand.
The first step for your PR plan should be to find out where you can reach your audience, it’s important to harness the unique strengths of each platform. The second step is to create content that your audience appreciates and is interested in. Another important thing is to make sure your message is memorable and catches the eyes of people, since the internet is already full of ads and clutter.
When you do your PR the right way, you can make your brand known in a positive way, and no matter what the story or idea is, your audience will remember you.
Contact us now to talk about building your online presence and public relations. Reputation Management is key to business, and online is where business is now.