It’s becoming increasingly clear that your online image & digital presence is everything for businesses and for personal brands.
Most companies now are starting to understand that you need a Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok account at a minimum to be in the game.
This is where you build brand in 2023
You build your personal or business brand online through social media. Your Google search results define what people think of you. Ultimately you are what people see on page one of Google. So when people search for you on Google they have to find positive content in every single search result.
You have to stay on top of the related searches, and the suggested search terms (as they are automatically created). If your business for example is related to negative reviews, bad press, complaints, scam reports, bad experiences being talked about on social media, forum conversations or anything that embarrasses you, or undermines people’s trust in you… This needs to be fixed, and brought under control.
This is why Online Reputation Management is so important.
Reputation management is the process of controlling what people see when they search for you, so it is removing the bad, and also controlling the search results so that people see positive when they search for your business.
Right now they need to see your business website in position one. Following that, they need to see Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok just so they know you’re relevant. Individuals will search for you and do their research before they give you money.
Before you land that next big deal, your client is going to look at you on Google and see what you’re about. Are you active on social media? Do you have bad reviews? Why are there negative search results about you? What is this negative article? Why are people calling you a scam? Why is your online presence poor? All of these factors determine what your clients will do next.
For Individuals With Negative Search Results…
For an individual if somebody is searching for you, your potential employer will Google you first. They want to see what you’ve done on social media. They want to see if there’s any images of you, do you have a poor online presence, or do you have a good one? These factors dictate your reputation, these are the factors which determine what people think of you ,and whether they trust you. Whether they want to do business with you, whether they want to employ you, whether they want to be your friend, or in a relationship with you. They control so many factors, and in 2023 if you don’t have a strong online presence on social media platforms dominating page 1, you are not in control of the online conversation about your brand… And that needs to change.
It is clear that we are headed into uncharted territory in the economy. As globally it looks like we are moving from recession into depression. Business is going to be harder & harder, and business now is done online more than ever. Google is not going away. Social media isn’t going away. People have a voice now, and they can search for anything in an instant. What you say is important. What people say about you online is important.
If you’re not saying anything then you’re missing out on an opportunity as the internet is the world’s biggest shop window. To get free attention. To get people who are interested in your products or services in front of you. Companies used to have to pay thousands and tens of thousands, hundreds of thousands of pounds for radio play, or adverts on television. But television and radio are a thing of the past. Online it’s everything. Free attention. The internet is an opportunity and a threat. You have to turn it around and make your online presence valuable. The power is in the palm of your hand. You’re reading this on a screen right now either a laptop tablet or a smartphone.
People are searching for your business, or your name
Most likely you’ll just do a quick search for any company that you’re interested in buying from. Check out the reviews and they note they’ve got a few negative reviews – I’m out. Why would companies do business with a company that has negative reviews, when they could so easily choose another business that has a good positive online image? Your reputation is everything! In 2023 your online reputation is everything; it is the difference between succeeding and failing.
Repair your online reputation today.
Talk to us about repairing and protecting your image online. Ask us about developing an online presence that will become your business entity.
If you don’t have a strong online presence you are missing out and this opportunity won’t last forever. Life moves fast and something will change. Bigger companies will take control and squeeze out small companies. This is your opportunity to have a voice. To tell people how good you are. To show people the positives about your business. If you want to succeed in 2023, you need to protect, build, develop and grow a positive online reputation and a strong social media presence.
Call us free for chat or email us at info@reputationace.com
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