Reputation management is the process of influencing the perception of a person, brand, or organization by managing information that is available online.
This can involve making sure that positive information about a person or brand is easy to find, while negative or damaging information is harder to access.
Reputation management is important because people often form their opinions about a person or organization based on the information they find online.
By managing this information, a person or organization can improve their reputation and maintain a positive public image.
