Google’s Risk Aversion Keeps Damaging Search Results Frozen in Place

  Why Google’s Risk Aversion Keeps Damaging Search Results Frozen in Place Most people assume Google fails to change harmful search results because it doesn’t care. That’s not quite true. Google does care — but not about individuals. It cares …

Google Punishes Visible Reputation Suppression

  Why Google Punishes Visible Reputation Suppression — And Locks Damage in Place Most failed reputation campaigns don’t fail quietly. They fail because Google notices them. The mistake most people make is assuming Google only reacts to rule-breaking. In reality, …