What is Voice Search Optimisation? How to Dominate it
Voice search may have originated as a small idea, but now it has become one of the most dominant subjects in the search industry. The ease of search for a voice is second to none, and users can’t get enough of it.
The process of voice search originated with smartphones and then gradually escalated to smartphones and voice assistants around the world. Today, we’re going through a voice search transition with almost every generation welcoming voice search wholeheartedly.
So the need of time right now is to focus on this genre and to optimize your content and your sites to be more visible in voice search terms. How you can achieve this and what are the ways to dominate the top places in voice search results is a tough science because there is a lot of competition now. Everyone around is trying to be the best and first to be shown. But if you do proper things, optimize your website, improve your SEO score and content, you can get there easily, you just need to opt the right strategies and need consistency and persistence.
Let’s explore some proved strategies to do Voice search optimization and the ways to dominate this field:
1. Optimize for Rich Answers:
SEMrush’s voice search research demonstrates that “70 per cent of all results retrieved from voice searches possessed a SERP feature (with 60 per cent of those providing a Featured Snippet result).” The probability is that almost all smart devices with voice search capabilities would provide a similar response to specific questions, and the answer is principally a rich answer to the topic.
We need to update ourselves on certain SEO-related phrases to better understand this:
Knowledge Graph- Google’s base knowledge that collects and retains all the relevant data about individuals, locations, and things.
Knowledge Panel-The details (in a small box) we see it on the right-hand side of the search results while we search for a corporation or for a topic on Google. Most of this detail comes from the Knowledge Graph.
Knowledge Box-Same as Knowledge Panel, this is factual data come from the Knowledge Graph that appears much like most standard search results.
Featured Snippet-Coming from third-party sites, Google presents this information in addition to the organic findings above the source identification ads; this is intended to provide consumers with fast and clear responses.
RIch Answer-When a search term includes all of the above attributes, it is considered a rich answer.
In order to have the optimal user interface, Google often shows rich responses to questions, and there has been a huge growth in these over the years.
–Growth in Rich Answer Results
With the popularity of rich answers, your content should be listed at zero, which immediately makes it the top option for voice search results to appear. All of your hard work on curating material will be in vain if your response is not read out loud to voice web searches.
2. Re-Imagine and Restructure Your Content
With voice search becoming a lot more communicative than conventional searches, we all need to re-analyze our content structure. The purpose should be to provide concise questions and answers in order to enhance the site interface and make it more voice-friendly.
Backlinko’s research says Google prefers fast, succinct responses to voice search questions, and the average voice search results are just 29 words long. SEMrush’s Google Assistant Voice Search analysis showed that “Text length of the results returned was approximately the same for any device (around 41 words on avg).”
There are useful insights into how your content can be best designed for voice search results.
Feature Frequently Asked Questions (FAQs) on the shopping sites and blogs, as they have question keywords, which are brief as well. These two variables are prerequisites for the rating of voice searches. The FAQ-style format makes it much easier for Google to extract content from your site and view it as a rich snippet.
Adding pointers to split the material into small pieces is another great method in voice search and helps in better rankings.
3. Use Conversational Tone for Content:
Being conversational is the primary function of a voice search term, and we need to take advantage of that. The more robotic language we use in our text, the less likely we are to feature in voice search results.
We can immensely benefit from using human language in everything we write and share on the internet. When natural language is used, there is a great deal of space for correspondence as a result of verbal inquiries.
Recognizing the searcher’s intent is important if you want to understand how people ask for verbal queries. You have to learn and predict the question type that people use when using voice search.
4. Target Long-Tail Keyword and Phrases
Yes, voice searches are better than text searches due to their conversational style. On edge of that, we all know that Google is very fond of long-form, lengthy content. We cannot prepare content individually for each and every word search phrase, but we can definitely incorporate all words in a full-length article.
Content developers may do this by creating long-form content, like all long-tail keywords that exist in voice queries.
Long-tail keywords, alongside filler words, should be primarily focused on doing well in voice search results.
5. Improve Loading Speed of Your Website:
Despite being such an essential component in the voice search, this one sometimes goes undetected. But that’s not going to lower its importance a bit.
Pages that take more time to load are discarded very quickly relative to those that load quickly. The loading speed of the website has a significant effect on the bounce rate and should thus be optimized at all costs.
To add some necessities, Google launched its Speed Upgrade, which emphasizes improving website loading speed. When it comes to voice searching, the rules are pretty much the same. Voice searchers need instant answers, and if you have a sluggish website that takes a lifetime to launch, the material will not be used to address verbal queries.
6. Improve Content Readability
Writing fine, readable material is pretty much a basic must, but somehow we overlook it. Concise writing with a standard reading level helps to rank your content high in SERPs. We should try to achieve that to be more visible in voice search terms.
The recommended approach here is to avoid technical vocabulary and to use plain natural words.
Over to you
Every year, voice search is going on the rise, and soon it will be everywhere, and everybody will be discussing it. Customer behaviour is constantly evolving, and brands need to be equipped for any marketing trend to fulfil standards.
Many digital companies like Google, Microsoft and Amazon are now on the run and have already tailored their voice search to get an edge over others. Companies that specialize in SEO voice search and commercialization are critical to compete with.
The techniques listed above will let you properly rank your voice search and establish a solid voice search optimization strategy. What technique works best for you? Are there any tactics I missed out on? Please comment below and share with us all.